An Arizona-based market research firm claims that Protestants are about as loyal to their particular denominations as they are to particular brands of toothpaste and pain reliever. The firm explains:
Roman Catholics are far more likely to be loyal to their denomination than they are to be loyal to specific brands within any of these consumer categories. The story is much different for Protestants.
Sixteen percent of Protestant churchgoers are exclusively loyal to one denomination, and a total of 67% have a preferred denomination (even if they will consider others). Types of consumer products or services that show similar levels of brand loyalty among Protestant churchgoers include:
- toothpaste (22% exclusive to one brand, with 64% expressing a brand preference)
- bathroom tissue (19% exclusive to one brand, with 59% expressing a brand preference)
- pain reliever (16% exclusive to one brand, with 57% expressing a brand preference)
- soft drinks (14% exclusive to one brand, with 70% expressing a brand preference)
- automobiles (11% exclusive to one brand, with 64% expressing a brand preference)
Read Ellison Research’s press release, which includes the firm’s methodology, here.