In January 2009 I found myself helping three priests lure a reluctant cow into an elevator in the city of Bangalore, India. The cow’s handler and the priests pushed at her rear end while I held tempting ripe bananas in front of her. I wondered why the priests were attempting to shove the cow into the elevator, but in the whirl of shouting and pushing that was involved, I forgot my bewilderment and entered into the spirit of the exercise. Finally, we were successful. Having wedged the cow sideways into the elevator, we all rode upwards triumphantly. {. . .} In thinking about the care required to hoist a cow into an elevator to create a moment of wonder, I began to wonder: Could we eff the ineffability of wonder differently? What if wonder was not an act of God that “struck” one, but was a response to a deliberate conflation of events? Could wonder be deliberately pursued?