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Herbert J. Gans is the former Robert S. Lynd Professor of Sociology at Columbia University, where he taught from 1971 until his retirement in 2007. He is the author of numerous influential studies, including The Urban Villagers (1962), The Levittowners (1967), Popular Culture and High Culture (1974), Deciding What's News: A Study of CBS evening news, NBC nightly news, Newsweek, and Time (1979), and The War Against the Poor (1995), among others. Volumes of his collected essays include People and Plans (1968), People, Plans, and Policies (1991), and Making Sense of America (1999). His most recent book is Imagining America in 2033: How the Country Put Itself Together After Bush (University of Michigan Press, 2009).