At Science & Religion Today, Jim Jansen announces a new article of his [pdf], published in the journal Religion, about how religious topics appear in web searches:

we found that folks are using the major search engines for gathering information on a variety of religious and spiritual topics. Interestingly, though, most of the searching is for mainstream religious topics. So, just as medical professionals are leveraging the Web to provide better information for their patients, religious organizations can leverage this search technology to deliver the word to those interested.

Read the post and download the paper.