Philip Pullella of Reuters reports that, for the Catholic Church’s World Day of Communications, Pope Benedict XVI encouraged clergy to take up the challenge of new media:

“Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources—images, videos, animated features, blogs, websites—which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis,” he said.

Priests, he said, had to respond to the challenge of “today’s cultural shifts” if they wanted to reach young people.

But Benedict warned priests not to strive to become stars of new media. “Priests present in the world of digital communications should be less notable for their media savvy than for their priestly heart,” he said.

Read more at Reuters. Also, see this CNS report on a Vatican meeting that discussed Catholic blogging.