The fact that the First Family is still looking for a church isn’t a bad thing, according to Slate’s Andrew Santella. In fact, it is just part of the new American pastime of church shopping:
One in seven adults changes churches each year, and another one in six attends a handful of churches on a rotating basis, according to the Barna Group, a marketing research firm that serves churches. Church shopping isn’t a matter of merely changing congregations: A survey by the Pew Forum on Religious and Public Life last year indicated that 44 percent of American adults have left their first religious affiliation for another. “Constant movement characterizes the American religious marketplace,” a survey summary said.
[…]Part of the discomfort with church shopping has to do with the way growing churches attempt to attract spiritual shoppers. That simple marquee in front of a church with the cheerfully homely motto (“Prevent truth decay: Brush up on your Bible”) doesn’t suffice to recruit worshippers. Web sites stream audio and video of sermons and music to let prospective members shop from home, and consultants help congregations market themselves to the “unchurched” and the merely unsatisfied by deploying focus groups, surveys, product giveaways (free church-branded Frisbees, anyone?), and other tactics borrowed from the commercial realm. The Wall Street Journal reported recently on churches employing mystery worshippers, “a new breed of church consultant,” who covertly attend services and evaluate them (Were the bathrooms clean? Was the vibe friendly?) as if they were first-timers looking for a new church.
Read the full article here.
